Activision Blizzard CEO hints at potential Guitar Hero revival

In an internal meeting with employees, Activision Blizzard CEO Bobby Kotick reportedly hinted at the return of the Guitar Hero franchise.

Sean Carey

Published 11 Oct 2023

With Microsoft's $69 billion acquisition of Activision Blizzard supposedly closing this week, Kotick reportedly held an internal town hall meeting on Tuesday to discuss with employees the future of the company, and it appears the topic of Guitar Hero came up.

As reported by Windows Central, Kotick spoke about Microsoft's strength when it came to research and development, noting the "unlimited potential" of working with the tech giant.

"A big part of what I've seen in Microsoft is research. And they do development in areas that are extraordinary. And so being able to tap into their AI and machine learning capability, the data analytics, new ways of thinking about graphics — I just see unlimited potential for what we do," Kotick reportedly said. "We're uniquely situated as a company because we have the very best franchises in all of video games."

Looking ahead at the next ten years of gaming, Kotick reportedly namechecked Guitar Hero, suggesting that a new entry into the franchise could be on the way, "The re-emergence of Guitar Hero and other things would not be possible without the different types of resources. And so, you know, just the endless possibilities for the future that are just incredibly exciting."

Kotick has said in the past that he's been interested in making a new Guitar Hero for quite a while, so hopefully something is in the works. Xbox boss Phil Spencer has also said he's keen to revive the Guitar Hero franchise.

In other Activision Blizzard news, the company recently shared an update on when its games will join Xbox Game Pass.

Rumour

Written by Sean Carey

Avid Xbox and achievement fan, Sean has committed to playing the best RPGs, racing games, and first-person shooters Xbox Game Pass and his precious free time will allow. Prior to joining TrueAchievements, Sean gained a degree in journalism from Solent University.